News Articles

4/24/2012

Financial Chronicle- The eCommerce boom in Asia

The half a page article titled The eCommerce boom in Asia elaborates on the emergence of eCommerce industry in the Asian subcontinent and the key factors which will significantly contribute to the boom of the same in the future.

http://www.sapient.com/en-in/NewsArticles/a1951.html

4/20/2012

Silicon India- What Is My ROI? The CMOs Digital Dilemma

The article talks about how technology has encouraged an explosion of digital channels that have completely disrupted the way organizations interact with their customers. It highlights five effective tips to equip digital decision makers with the right ingredients to measure and optimize the ROI on their digital spend.

http://www.sapient.com/en-in/NewsArticles/a1950.html

3/22/2012

Hindu Business Line- It's a Kodak moment!

The article titled It's a Kodak moment! elaborates on the concept of Social Commerce and talks about its impact in the socially connected world. It explores how facilitating connections and conversations can help create opportunities for commerce.

http://www.sapient.com/en-in/NewsArticles/a1918.html

3/22/2012

Corporate Culture

The article titled Corporate Culture talks about how each organization must independently and honestly assess what values they want to stand for as opposed to blindly copying those of other companies be it openness, client focus etc.

http://www.sapient.com/en-in/NewsArticles/a1919.html

3/15/2012

Hindu Business Line- A touch of magic realism

The story titled 'A touch of magic realism' talks about the increasing awareness and usage of augmented reality (AR) in India. It also elaborates on how companies are investing in digital media and with the rise in sale of smartphones, augmented reality could break the clutter in the traditional media.

http://www.sapient.com/en-in/NewsArticles/a1916.html

3/14/2012

Silicon India- A rapid change awaits BFSI segment, thanks to new regulations

The article titled ‘A rapid change awaits BFSI segment, thanks to new regulations’ showcases SGM as a thought leader. It covers topics such as trends that CIOs are noticing, impact on businesses and key priorities for the year. Silicon India has launched it's first print edition which carries this story.

http://www.sapient.com/en-in/NewsArticles/a1920.html

2/22/2012

Business Standard- Endow leads Sapient in India

The column ‘BS People’ titled “Endow leads Sapient in India” has profiled Rajdeep and talks about Sapient entering the league of $1 billion company and having grown more than 20 percent annually over the past three years in India.

http://www.sapient.com/en-in/NewsArticles/a1921.html

2/14/2012

Views from the Executive Suite: Bettering Government Through Commercial Best Practices

An exclusive interview with Teresa Bozzelli, President, Sapient Government Services

http://www.sapient.com/en-in/NewsArticles/a1907.html

12/23/2011

The Hindu Business Line- Sapient names new India MD

Sapient on Friday named Mr Rajdeep Endow as the Managing Director of its India operations. Mr Endow - a member of the company's executive leadership team and current global delivery lead - takes over from Mr Karandeep Singh, who stepped down recently.

http://www.sapient.com/en-in/NewsArticles/a1882.html

12/13/2011

CIOL- Banks to bank on mobile penetration in 2012

Soon, banks will provide mobile versions of their websites, that will allow common transactions through mobile devices, says Sapient's Director Abhishek Bhattacharya

http://www.sapient.com/en-in/NewsArticles/a1885.html

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